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4 4, Peking University student entrepreneurship project ofo shared bicycle today announced that it has completed 9 million Pre-A round of financing last year, the investment side is the only hunting capital and Tomo Hiromichi. three graduated from Beijing University riding enthusiasts Zhang Siding, Dai Wei and Xue Ding in the Uber and Airbnb inspired by the creation of the ofo sharing cycle, began in September 2015 in the North Valley test. ofo called on teachers and students to transfer their bike to ofo, that is, to join the "ofo shared bike" in excha Cheap air jordans for sale nge for all the free use of bicycle sharing. The ofo team also launched the iconic "yellow" car - body color uniform brushing yellow. Students can use the WeChat service number and ofo to use App's small yellow car. And because the yellow car equipped with sensors and smart device can realize positioning, unlock, car, pay etc. cars process. at present, ofo shared bike project has been out of the university campus, in November last year began to copy to the Renmin University of China, Beihang University, Beijing Normal University and other universities i Retro jordans for sale n beijing. As of press time ago, has covered more than 20 colleges and universities in Beijing, serving nearly 1 million college teachers and students, a total order exceeded 1 million 500 thousand. In 2016, ofo's goal is to expand to 500 colleges and universities in the country. profit model, ofo said there is no clear business model, the future may be through channels and accurate advertising revenues, "is still in the concept stage, clear is at this stage we need to do is rapidly expanding the market and big enough and accurate university student us Cheap air jordan 12 taxi for sale online free shipping ers accumulation." (Sina Technology pictures from Peking University alumni network)& nbsp; & nbsp; & nbsp; Adidas Olympic advertising exposure during the Olympics is quite high, but the high frequency of advertising bombardment did not get the desired good results. The reason is quite controversial in this advertisement. Online evaluation of this advertisement is good and bad, today. Adidas With this advertising on the Internet has been to be "cursed" notoriety, it is an indisputable fact. No shortage of brand awareness for the need to enhance the reput cheap jordan shoes for men ation and loyalty of Adidas, it is a bit counterproductive. Adidas ad production intention is to reflect the love and support of the majority of national athletes, we unite, unite, create new history and miracles, the interpretation of the adidas "Impossible is Nothing" core brand concept, but the unexpected fall of the majority of Internet users, "Curse door" - apply Adidas advertising slogan - "not impossible" ah. feelings about this ad, many netizens used the word "hell", "cold", "terrorist", "strange", "Ghost" and other negative words to describ Retro jordans for sale e, especially on the last picture: a bit Chinese athletes standing on the winner's podium at the back, below the gray world of million head of save action, compliments waving hands in the air when a netizen with a "save the Queen Long live," the description. The reason why there is this feeling, and this ad is a bit of visual performance and inherent cultural awareness of Chinese consumers have a strong contradiction due. Gray awareness in China where the average consumer is death, unlucky and other negative feelings and emotions linked. It is the accum cheap jordans for sale mens ulation of thousands of years of Chinese culture in the minds of consumers in the map. This inherent cultural awareness, regardless of gender and age, whether or not Adidas target customers, is an objective reality. People are social and cultural products, even though Adidas target customers, no matter how rebellious and heterogeneous, they can not live in a vacuum inside the culture. When the Adidas ad in gray to represent the virtual world, represents the majority of Chinese citizens, the virtual world was consumer alienation as "hell", "hell", the Cheap air jordan 12 for sale online free shipping consumer's mind the door has been completely closed for Adidas, Adidas wanted spirit of the brand through advertising delivered, the brand concept in the consumer's mind closed gate driven to the wall, without success. Some marketers argue that Adidas is so heterogeneous, as long as it's target customers like on the line, do not like this ad may not Adidas target customers, so that their opposition does not matter. This argument really was a bit naive. Ambitious and want to achieve by 2010 in the Chinese market sales - Global Brand Network - to break cheap jordans for sale the grand goal of 1 billion euros Adidas is concerned, can not rely on their "heavy consumers" (HEAVY USER) - several times a year to buy Adidas customers, potential customers and competitors to snatch from his customer is very important. How to get those potential customers and competitors who identify with their brand spirit and brand culture is essential, otherwise the customer will definitely not pocket. In comparison, the same as Olympic sponsor Coca-Cola's practices to be smarter than that. Its Olympic advertising, though a bit cheesy - is still cheap foamposites red curry favor with Chinese consumers and festive atmosphere, but at least does not cause people's resentment and displeasure, its advertising and negative words, there is no emotional connection. Another puzzling is that Adidas Orangemen favorite. Of course, Adidas is the sponsor of the national football, unwilling to let his money after bad. For "do not look Orangemen have N years" the majority of consumers, Adidas in the ad to arrange the Orangemen played in the first, it is not a good role play. Negative comments online can be seen. Orangemen to cheap jordans online the people concerned, has been unable to produce any positive, positive associations, can only give Adidas brand minus points. a good advertisement advertisement icing on the cake for the whole song could. Finally, the end of the music, I like, like the majority of Internet users, but also to be commended. Although the song is a passionate, inspiring. But after listening to the entire Olympic sixteen days, or a bit incomprehensible, stunned one did not understand, he did not blame the music cells. If it is with the "hell" and "spell", I do not understand is pretty normal. a bit of creative plus the controversial Aspect, will accelerate the spread of the Adidas brand. This may be the Adidas ad this piece of "wishful thinking." But Adidas really get it yet? Let us wait and see.recently, Raf Simons released 2016 spring and summer series promo. The by Willy Vanderperre palm mirror, Olivier Rizzo modeling, the overall style can be described as reveals many strange sense, scarf and face model deep in the jungle, unrestrained bold Skyworth stunning eye. 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